Wednesday, May 6, 2020
Gilt Groupe - 12605 Words
Case 3 Guilty as Charged [pic] 1. Perform a SWOT Analysis for Gilt Groupe. 2. Looking at your SWOT, what is the single greatest threat facing GG? How would you react to this challenge? What strategy would you follow or propose? 3. Looking at your SWOT, what is the single greatest opportunity facing GG? How would you go about taking advantage of this opportunity? What strategy would you follow or propose? 4. Five years from now, where do you see GG? A success? A failure? Why? â⬠¢ Do not be too cryptic with your responses. In other words, donââ¬â¢t just give me a bullet point in your SWOT analysis with something like ââ¬Å"the economyâ⬠as your response. Iââ¬â¢ll need more explanation than that. â⬠¢ Make sure to notâ⬠¦show more contentâ⬠¦Everything goes at flat-rate discounts of up to 70%. (Yes, there s a return policy for apparel and accessories, so no need to worry about getting stuck with something that doesn t fit.) The site s professional buyers-many of them veterans of Saks-build relationships directly with brands, picking from their excess inventories. Gilt, which launched in November 2007, expects sales of $25 million for the year. The site has amassed more than 500,000 members. Customers are mostly women in their late 20s and early 30s with incomes in the low to middle six figures. They re often women like Antonia Thompson, 26, a senior associate at fashion consultancy Robert Burke Associates. Thompson visits the site daily and says, The best stuff is sold out in five or ten minutes. During one week in November, she purchased a set of LuLu D.K. for Matouk linens for $560 (regularly $1,400) and a pair of Banfi Zambrelli over-the-knee boots for $250 (down from $900). Gilt has unquestionably hit a stride. October sales were the highest to date. But will the momentum last as cold winds begin to blow down Fifth Avenue, the epicenter of high-end retail, and even the new stuff is marked down by as much as 40%? Lyne believes so and is already talking about a whole empire of Gilty pleasures. You can use this platform for any white-label sale, she says. Imagine the possibilities. High-end appliances. Cars. It s jarring to hear a retailer sound so upbeat just now. But she s got aShow MoreRelatedGilt Groupe : ( By Invitation Only ) Case Study1724 Words à |à 7 PagesGilt Groupe: (By Invitation Only) Case Study By: Alliciyia George, Yasmaine Magee, and Kylah Jones Company Background: Gilt Groupe, a luxury retailer invitation-only sample sales website focuses on creating a fast, exciting shopping experience online. They provide access to todayââ¬â¢s top designer brands at up to 70 percent off. It began when Kevin Ryan recognized a market opportunity where he could start online flash sales in the United States and introduce consumers to a new and exciting e-commerceRead MoreGilt Groupe : By Invitation Only Case Study Essay1839 Words à |à 8 Pages Gilt Groupe: By Invitation Only Case Study By: Alliciyia George, Yasmaine Magee, and Kylah Jones Company Background: Gilt Groupe, a luxury retailer invitation-only sample sales website focuses on creating a fast, exciting shopping experience online. They provide access to todayââ¬â¢s top designer brands at up to 70 percent off. It began when Kevin Ryan recognized a market opportunity where he could start online flash sales in the United States and introduce consumers to a new and exciting e-commerceRead MoreLive Flight: A Case Study in Innovation2387 Words à |à 10 Pagesthat may have otherwise not even known about (Rosenbloom, 2012). Take for example the case of Gilt Groupe, which is one of the worlds largest flash sales sites. 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Kevin Ryan, former CEO of Gilt Groupe said, ââ¬Å"For CEOââ¬â¢s building a team has everything to do with retaining great talent. Hereââ¬â¢s another test of a companyââ¬â¢s devotion to its talent: Is your head of HR one of the most important people in the company?â⬠Ryan went on to say that he looksRead MoreChapter 6 Strengthening a company s competitive position strategic moves timing and scope of operations3176 Words à |à 13 Pagesfor a firm that can create demand for new types of products. 6ââ¬â11 ILLUSTRATION CAPSULE 6.1 Gilt Groupeââ¬â¢s Blue-Ocean Strategy in the U.S. Flash Sale Industry â⢠¦ Given the rapidity with which most first-mover advantages based on Internet technologies can be overcome, what would have led Gilt Groupe to expect to build a sustainable competitive advantage based on its initial business model? â⢠¦ Is Gilt Groupe a ââ¬Å"one-trick ponyâ⬠business that the ephemeral nature of a first-mover advantage strategy tendsRead MoreCase Analysis of Sephora Direct Essay2185 Words à |à 9 Pagesprestige beauty stores and multi-brand specialty stores. ULTA is the closest competitor to Sephora. Sephora also competes with several large online merchants such as Amazon.com and Beauty.com, as well as hundreds of smaller sites such as Birchbox and Gilt Groupe. Major strategic alternatives Sephora has two major strategic alternatives: maintain the status quo and not double its social media budget for 2011 or Sephora can choose the alternative and double its social media funding. Status Quo SephoraRead MoreLVMH: Corporate Structure and Business Plan4998 Words à |à 20 Pagesgroup, is the main holding company of LVMH, owning 42.36% of its shares, and 59.01% of its voting rights.[5] Bernard Arnault, majority shareholder of Dior, is Chairman of both companies and CEO of LVMH. the only declared major shareholder in LVMH was Groupe Arnault, the family holding company of Bernard Arnault. The groups control amounted to 47.64% of LVMHs stock (with 42.36% held through Christian Dior S.A. and 5.28% held directly) and 63.66% of its voting rights (59.01% by Dior and 4.65% directly)Read MoreLVMH: Corporate Structure and Business Plan5006 Words à |à 21 Pagesgroup, is the main holding company of LVMH, owning 42.36% of its shares, and 59.01% of its voting rights.[5] Bernard Arnault, majority shareholder of Dior, is Chairman of both companies and CEO of LVMH. the only declared major shareholder in LVMH was Groupe Arnault, the family holding company of Bernard Arnault. The groups control amounted to 47.64% of LVMHs stock (with 42.36% held through Christian Dior S.A. and 5.28% held directly) and 63.66% of its voting rights (59.01% by Dior and 4.65% directly)
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